The Adie Broswon Group, one of the leading spirits producers, has officially launched Kingpin Whisky. It is a new Indian blended whisky brand built around the brand ethos "Live Bold. Drink Bold." The positioning of the brand is such that it bridges the gap between everyday affordability and premium aspirations. Confident, ambitious, and modern spirit consumers of today are the target audience for this brand. From price to availability, here are all of the other important details that you should know about this new whisky brand.
The initial launch of this new whisky will be in the Northern regions of India, like Delhi, Chandigarh, and Punjab. It will also have a phased launch in other parts of India later on. In Delhi, it will be priced at INR 500 for a 750 ml bottle; in Chandigarh, it will be priced at INR 530 for the 750 ml bottle; and in Punjab, it will be priced at INR 750 for a 750 ml bottle.
What is more, in order to cater to diverse drinking occasions and price points, this particular whisky is being introduced across a multi-pack lineup which includes bottles of 1,000 ml, 750 ml, 500 ml, 375 ml, 180 ml, 90 ml, and 60 ml.
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Kingpin Whisky is made by combining rich malt whiskies and fine Indian grain spirits. Such a marriage of spirits blends malt complexity with grain spirit smoothness. Furthermore, this whisky undergoes a dedicated cask maturation process as well as a precise filtration process. This engineers the spirit to yield a bold yet approachable flavor profile.
On the nose, this whisky has pronounced, rich smoky notes that are then balanced by the subtle accents of sweet honey and dark tobacco leaf on the palate. The finish has a smooth, warm, and lingering sensation without any heavy ethanol bite.
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The launch of this new whisky is convenient. It bridges everyday affordability with premium aspirations. While the initial rollout is limited to certain regions, phased expansion is certainly planned for other parts of the country.
