For a Diwali special launch, most brands tend to incorporate cultural elements into the packaging and design of their product. From the house of Diageo, Black Dog Triple Gold Reserve Scotch whisky has launched a limited edition festive pack in collaboration with renowned fashion designer Manish Malhotra. This collaboration brings together the Scotch whisky brand identity with a new and distinct approach to Indian festive fashion and design.
The festive packing is an illustration of detailed floral patterns, ornamental detailing and a gold-on-gold color palette. It is positioned as a designer whisky gift that combines the brands Triple Gold Reserve with Malhotra’s signature aesthetic.
Known for his bridal and festive collection, the new launch is a celebration of decorative elements that are synonymous with Indian culture and celebration. Rather than trying to change the whisky itself, the goal was to present a new visual identity inspired by Indian coutures. Black Dog Triple Gold Reserve retains its identity as a rich and smooth Scotch whisky, packaged with an added festive character.
A gold-on-gold palette featuring floral patterns, botanical shapes and an ornamental motif reflective of Indian traditions. The Gold is also a reflection of the design vocabulary and the focus on decorative elaborate designs for the festive period.
The design goes beyond just the bottle itself as the floral patterns extends beyond just the monocarton also into the accompanying glasses. The brand's aim is to create a limited edition bottle that can be gifted, admired and kept as a collectors piece. The coordinated design for the carton and the glass, help the collection maintain quality while keeping the design at the core of the festive gifting experience.
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Being a limited edition product, the availability of the product across different markets, with no set number of bottles launched or any price information. For any consumer who is looking for a bottle for themselves or to gift, should check with their local liquor stores to check on its availability.
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The information presented in this article has been sourced from Diageo India's official press release dated October 22, 2026. The release provides details on Black Dog's collaboration with Manish Malhotra, the festive packaging design of Triple Gold Reserve Scotch Whisky, and the inspiration behind the limited-edition release.
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This collaboration brings a fashion forward look to the new Triple Gold Reserve Scotch Whisky. The gold design, the floral aesthetic and the matching glass, showcase how well this limited edition pack has been conceptualised. Rather than creating a new spirit, they brought together fashion craftsmanship and whisky craftsmanship, thereby giving you the perfect gift for yourself and your loved ones.
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