BuzzBallz, the popular United States-owned ready-to-drink cocktail mix manufactured by Sazerac Company has finally entered India! With the ready-to-drink (RTD) segment seeing a major rise not just in India but also all over the world, it is no surprise that the brand has launched not one but three India-exclusive flavors. What are those flavors, how much will they cost, and where are they available? We’ve got you covered!
The global RTD cocktail brand has entered India at a time when the RTD beverage segment is rapidly growing in popularity. Ready-to-drink beverages are redefining the global alcoholic beverage industry. These beverages come pre-made, pre-mixed, and do not require any stirring, mixing, or preparation. As they can be directly consumed, they are convenient, easy-to-access, and available in a variety of flavors.
As younger consumers, especially the Gen Z, experiment with their drinking habits and choice of spirits, more and more brands are adapting to cater to the younger, more experimental, and price-conscious generation. BuzzBallz too, will tap into India’s growing appetite for convenient, flavor-forward, and reasonably priced alcoholic beverages.
BuzzBallz, the US-born RTD cocktail brand, will roll out three India-exclusive flavors for young Indian consumers. These flavors will be: Berry Lemon Squeeze, Strawberry Squeeze, and Chilli Guava Groove. Wrapped in attractive, bright packaging, these RTD cocktail beverages will specifically cater to the Indian palate that’s always on the lookout for bold and vibrant flavors.
The Berry Lemon Squeeze is a tangy berry-lemon blend; Strawberry Squeeze combines the tartness and sweetness of strawberry and citrus notes. Chilli Guava Groove, on the other hand, is a sweet-spicy flavor catering to a majority of Indian consumers.
Also Read: Top Alcohol Trends That Will Dominate 2026
BuzzBallz, founded in 2009, has been known for its signature spherical packaging that’s both modern and playful, inclining more towards a younger consumer base. The attractive, vibrant packaging comes with a classic tab-style opening seen on most soda cans.
The three India-exclusive flavors will come in attractive pastel-colored packaging that is a signature of BuzzBallz. These will be 180 ml single-serve packs, making them a convenient, grab-and-go drink option. Grab them when in a hurry or stock them up in your fridge for a house party.
The India-exclusive variants will come with an alcohol content of 15% alcohol-by-volume (ABV). BuzzBallz, with its 15% ABV, is on par with the ABV of most varieties of wine and liqueurs, making it a decently potent drink option. The ABV of this drink positions itself as a bar-strength yet approachable option for social occasions.
Jess Scheerhorn, Vice President of BuzzBallz, commented on the launch of its products in India: “BuzzBallz is the number one selling single-serve premixed cocktail in the US. Following successful expansion into markets such as the UK, Ireland and Mexico, India is a natural next step. Interest in new and interesting spirits and cocktails is already buzzing, and we believe this is the right time to shake up the RTD shelf with innovative flavours and no-fuss fun.”
Also Read: New Delhi Excise Policy: Delhiites Can Pre-Book Liquor On Government App!
The BuzzBallz RTD Beverages have been priced at INR 100 for 180 ml, making them reasonably priced for young consumers. The price makes it convenient for those looking for a quick, convenient, and affordable RTD beverage option to have on the go.
Also note that it will be available in Bangalore as of December 2025. The company has plans to expand in other regions in India, including Goa from early 2026.
With its India debut, BuzzBallz becomes another major brand to serve RTD beverages. However, what sets it apart from most other competitors are its flavors, packaging, and pricing. Priced at INR 100 for 180 ml, these RTD beverages will come in three exclusive flavors catered towards Indian consumers.
.jpg&w=3840&q=100)