Diageo has launched a unique canned line-up, titled The Cocktail Collection. The Cocktail Collection by Diageo has been launched in 375 ml and 750 ml, featuring pre-mixed serves such as Bulleit Old Fashioned, Tanqueray Negroni, and a Ketel One Lemon Drop Martini.
Let’s take a look at the new canned cocktail lineup that Diageo has launched in the market!
Diageo has unveiled a new Cocktail Collection initially launched in 375 ml and 750 ml bottles. The lineup features pre-mixed serves in the following flavors:
The new canned line-up will also comprise of five cocktails:
Each cocktail is packaged in a 100 ml can, which Diageo described as ‘perfectly-portioned’ for on-the-go occasions such as picnics and beach days.
Peter Sundry, brand director of The Cocktail Collection, stated that the Cocktail Collection was built on the idea that a bar-quality cocktail should be easy to enjoy anywhere on the go. The launch is rooted in celebrating collective moments, expanding the ready-to-drink (RTD) category. The Cocktail Collection Mini Cans come in three formats and are available nationwide in the United States. The formats available for purchase are as follows:
The Cocktail Collection Mini Cans are designed for single-serve occasions, offering the same recipes as the brand’s bottled cocktail lineup.
According to the company, the launch is aimed at expanding consumption occasions for premium RTD cocktails, particularly for outdoor gatherings, beach outings, and social occasions.
Also Read: What Is Natural Wine And Why Is Everyone Talking About It?
While there is no update on when these cocktail cans will be available in India, the new lineup will definitely be a new, more convenient way of enjoying quality cocktails on the go. Launched in the backdrop of summer, the mini cans will be available in multiple delicious flavors at reasonable prices.
Also Read: What Is Dry Wine And How Is It Different From Sweet Wine?
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