One of the biggest Italy-based global branded beverage companies, Campari Group, is debuting its Espolón Tequila in the Indian market. It is launching a total of three expressions of the tequila: Añejo, Blanco, and Reposado. Furthermore, these expressions will hit the markets in major Indian cities like Mumbai, Delhi-NCR, Goa, and Bengaluru. The update was announced on Friday, September 11, 2026. Here are all of the other important details that you would need to know about the launch of this new tequila in India.
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The three tequila expressions are all distilled at Casa San Nicolas and made from Blue Weber Agave. Casa San Nicolas is a distillery located in Arandas, Jalisco. It was established by Cirilo Oropeza in 1998.
Espolón Blanco is basically 100 percent unaged blue agave. As of now, the prices for Espolón Tequila are only listed on the Delhi Duty-Free website. The prices are as follows:
Espolón Blanco (750 ml): INR 5,500
Espolón Blanco One Liter: INR 5,230
Espolón Reposado (750 ml): INR 6,600
Espolón Reposado (One Liter): INR 6,010
Espolón Añejo (One Liter): INR 8,410
Also Read: Tilaknagar Industries Invests ₹22 Cr In Black Tiger Distilleries; Enters Tequila Market
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One of the most distinctive features of tequila by this brand is its fermentation process. If reports are to go by, this particular tequila is fermented by playing classical music to the yeast. This practice was introduced by the master distiller of the distillery, Oropeza, and the brand still uses this process to this day.
The tequila category in India grew by 34 percent by volume and 66 percent by value in the last year, as per data by the International Wine and Spirits Record (IWSR). The category is also projected to grow by 13 percent in volume and 15 percent by value between 2025 and 2030.
Also Read: Bodega Suprema No. 5 Debuts Its 3 Tequila Expressions In India
The launch of this tequila comes on the heels of the launch of other tequila brands. The recent new entries in the tequila market are indicative of the rising demand for tequila in India. As the demand continues to grow, it is hoped that more new and creative spirits will continue to enter the Indian market and fulfil the consumer demand.
