

Magic Moments, produced by Radico Khaitan, has firmly established itself as India’s leading vodka brand, commanding a massive market share through its versatile range and accessible pricing. As we move into 2026, the brand has refined its portfolio into three distinct tiers: Remix (Flavoured), Verve (Premium), and Dazzle (Luxury).
Whether you are looking for the best-tasting Magic Moments flavor with Sprite or trying to settle the debate on whether Magic Moments is 42.8% or 40% alcohol, this unsobered guide provides the factually accurate details you need.
The alcohol content in Magic Moments varies significantly depending on the specific variant. A common point of confusion for consumers is the standard strength of the spirit.
Variant | Alcohol Percentage (ABV) | Key Taste Notes |
Pure Grain (Plain) | 42.8% | Neutral, clean, slight grain sweetness |
Green Apple | 37.5% | Crisp, tart, and refreshing |
Orange | 37.5% | Tangy citrus, zesty tangerine notes |
Chocolate | 37.5% | Creamy, dessert-like, rich cocoa |
Coffee | 37.5% | Bold roasted bean, slightly bitter finish |
Verve (Plain) | 40% | Ultra-smooth, five-stage filtration |
Dazzle Vanilla | 42.8% | Rich, creamy, hints of caramel |
The primary difference between Magic Moments Remix and Verve strength lies in the target experience.
When comparing Magic Moments Dazzle vs Verve, the choice depends on your palate's preference for luxury versus purity.

Choosing the best Magic Moments flavor for cocktails 2026 depends on your mixer:
Note on "Burn": One of the most frequent questions is, "Does Magic Moments vodka have a strong burn?" The Pure Grain (42.8%) does have a noticeable kick. However, the flavored Remix series and the ultra-smooth Verve are specifically crafted to minimize this sensation.
Variant | Size | Mumbai Price (Approx.) | Delhi Price (Approx.) |
Pure Grain (Classic) | 750ml | INR 1,120 | INR 570 |
375ml | INR 560 | INR 290 | |
180ml | INR 280 | INR 145 | |
Remix (Flavoured) | 750ml | INR 1,120 | INR 650 |
(Apple/Orange/Chocolate) | 180ml | INR 280 | INR 160 |
Verve (Premium) | 750ml | INR 1,365 | INR 780 |
180ml | INR 330 | INR 200 | |
Dazzle (Luxury) | 750ml | INR 1,900 | INR 1,020 |
Magic Moments continues to dominate because it offers something for everyone. If you want strength, go for the Pure Grain (42.8% ABV). If you want a smooth, sophisticated experience to sip neat, Verve is the winner. For those looking for the best tasting Magic Moments flavor with Sprite, stick to the classic Green Apple.
Always remember to drink responsibly and check local state regulations for the most accurate 2026 pricing in your specific city.