

In 2025, vodka ranked as the top spirit by revenue in the last year in the US alone, cementing it as one of the most popular spirits in the world. This was according to the data provided by the Distilled Spirits Council Of The United States (DISCUS). A new report was recently released that talked about the most popular vodka brands in the world, based on the sales they made in 2025. Here they are.
The ranking was released by The Spirits Business in the annual Brand Champions Report. As per the report, 17 of the 20 brands featured on the list saw growth of 2.2 percent or more. Only three brands on the list witnessed losses in volume sales. The full list is given below.
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1. Smirnoff Vodka
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Cases sold last year (2025): 23.4 million units
2. Absolut
Cases sold last year (2025): 12.3 million units
3. Khortytsa
Cases sold last year (2025): 11.7 million units
4. Morosha
Cases sold last year (2025): 11.2 million units
5. Hlibny Dar
Cases sold last year (2025): 10.5 million units
6. Żubrówka
Cases sold last year (2025): 9.2 million units
7. Magic Moments
Cases sold last year (2025): 8.2 million units
8. Pshenychna Sl’oza (Finest Wheat)
Cases sold last year (2025): 6.1 million units
9. New Amsterdam Vodka
Cases sold last year (2025): five million units
10. Arkhangelskaya
Cases sold last year (2025): 4.9 million units
11. Soplica
Cases sold last year (2025): 4.7 million units
12. Żołądkowa
Cases sold last year (2025): 4.5 million units
13. Five Lakes (Pyat Ozer Vodka)
Cases sold last year (2025): 4.4 million units
14. Grey Goose
Cases sold last year (2025): 4.3 million units
15. Nemiroff
Cases sold last year (2025): 4.3 million units
16. Talka
Cases sold last year (2025): 4.1 million units
17. Tsarskaya/Imperial Collection Gold
Cases sold last year (2025): 3.8 million units
18. Ketel One
Cases sold last year (2025): 3.6 million units
19. Skyy
Cases sold last year (2025): 3.5 million units
20. Kozatska Rada
Cases sold last year (2025): 3.2 million units
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The report shows that vodka is one of the most popular neutral spirits in the world. Smirnoff and Absolut remain at the top of almost every other brand in the world.