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Music composer Anirudh Ravichander has been in news these days for his personal life. Besides his successful career in the Indian cinema, he has also ventured into the premium spirits industry. One of the co-founders of Tequila brand Loca Loka, alongside actor Rana Daggubati and entrepreneur Harsha Vadlamudi, Anirudh has played a key role in establishing a tequila brand that is very much a fusion of Indian and Mexican cultures. It's produced in Jalisco and is rapidly gaining traction in India. Here’s everything you need to know about Anirudh Ravichander’s Loca Loka and the business.
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Loca Loka is a premium tequila launched internationally in June 2024. The name is a combination of two words from two different languages, Spanish and Sanskrit. 'Loca' is Spanish for "Crazy" while 'Loka' is Sanskrit for "world". Loca Loka Tequila is made in Jalisco, Mexico from 100% Blue Weber agave. It originally entered the U.S. market before expanding internationally into India as well.
The Rana Daggubati/Anirudh tequila brand partnership is a union of entertainment and entrepreneurship, and the three founders are now looking to take Loca Loka beyond India. For Anirudh, it was his first foray into the alcoholic beverage industry. He has previously said that the increasing popularity of tequila in his own social circle was what got him interested in the category. As a co-creator, Anirudh’s connection to Loca Loka Tequila goes far beyond a typical celebrity endorsement.
Loca Loka is made from agave grown in the highlands of Jalisco, Mexico. Mature agave plants that are harvested after a minimum of six years. The hearts are cooked to bring out the natural sugars and then crushed to extract the juice. The liquid is fermented and then double distilled. Third-generation tequila maker Willy Bañuelos Ramírez is the man behind the brand. While the brand's creative identity is strongly Indian, the tequila itself is rooted in Mexican tradition.
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Loca Loka currently has two expressions in its range: Blanco and Reposado. Both are 100% agave and 40% ABV (alcohol by volume). Loca Loka Blanco is an unaged tequila with fruity cooked agave, earthy, and floral notes. For Reposado, in order to facilitate a more complex aroma with additional oak characters they are aged in both French and American oak barrels. The two are very different in terms of the experience they offer: the Blanco is very agave-focused, while the Reposado has more complex notes from barrel aging.
The brand has entered India (Delhi, Mumbai, Bengaluru, Hyderabad) as well as a number of select airport duty-free outlets. The Indian launch has seen both the Blanco and the Reposado introduced to the market. For anyone looking for Loca Loka Tequila price points in India, a 750ml bottle of Blanco is around INR 5,280 and a Reposado is INR 7,200 in New Delhi. Maharashtra retail prices are a bit higher, at around INR 8,050 for the Blanco and INR 8,650 for the Reposado. These are just indicative prices and will vary by location, retailer, and local taxes.
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The Rana Daggubati tequila venture was conceived with an international market in mind. Rather than launching in India first, they decided to launch in the U.S. as their initial market, targeting an audience already well-versed in premium tequila.
Loca Loka also draws a clear line between its cultural identity and where it’s actually made. The Indian founders are involved in the creative direction of the brand, but the tequila itself is made in Mexico. That combination has been key in establishing it as a player in the emerging premium tequila segment.
Heard about Loca Loka Tequila by Rana Daggubati winning two awards at the 2026 London Spirits Competition? Find out what makes this tequila stand out.
This information is sourced from Loca Loka’s own website, their product listings, and various industry reports. It covers Anirudh Ravichander and Rana Daggubati’s involvement in the brand, the Blanco and Reposado variants, the fact that it’s made in Mexico, the launch in India, the pricing, and the international expansion.
Anirudh Ravichander is probably best known for his film music, but Loca Loka is a completely distinct aspect of his career. He has been involved in the creation of a tequila brand with Mexican production and global aspirations, alongside Rana Daggubati and Harsha Vadlamudi. The Blanco and Reposado expressions are now available in select Indian markets and continues to build a presence across the industry with its award winning expressions.
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