Heineken, a leading name in the beer industry, has introduced tennis champion Serena Williams as its new global ambassador for Heineken 0.0, in a partnership that spans several years. Heineken 0.0 is a flavorful non-alcoholic lager crafted with a special blend for a perfectly balanced taste, enabling fans to enjoy a Heineken at any time throughout the day.
The partnership kicked off with an exciting event where Serena surprised unsuspecting padel players, joining them on the court for a game, followed by enjoying a Heineken 0.0 together. This engagement marks the beginning of a series of surprises that Heineken 0.0 has planned for padel enthusiasts worldwide this year.
Recognized as one of the greatest athletes ever, Serena has taken up padel recently as a way to stay active and connect with fellow racket sport lovers. Her passion for the game aligns perfectly with Heineken 0.0’s mission of fostering social connections and enjoyable moments on and off the court.
In Miami, Serena stepped in as a surprise partner for players who had booked through the Open Match by Heineken 0.0 feature on Playtomic. The guests had no clue they would be playing with a 23-time Grand Slam winner. Following the match, the players shared a refreshing Heineken 0.0, capturing the essence of the partnership: creating new experiences and connections, as well as enhancing social interactions.
This launch also unveiled a new feature called ‘Unexpected Doubles,’ rewarding those who book through Open Match by Heineken 0.0 with surprise appearances from guest players.
Heineken 0.0 offers a well-balanced flavor with fruity notes and a smooth malty body. This non-alcoholic beer is brewed twice, with alcohol removed and natural flavors added. It contains only 21 calories per 100 ml, meaning a 330 ml bottle has just 69 calories.
Heineken 0.0 has less than 0.03% alcohol, making it safe for drivers and occasional drinkers. Using the same core ingredients as regular Heineken - water, malted barley, hop extracts, and A-yeast - this drink caters to those who prefer alcohol-free options, promoting a balanced lifestyle without compromising quality or taste.
