Globally renowned Latvia-based vodka brand Stoli has expanded its flavored vodka portfolio to venture into the world of spice! Launching the Halapeño Pepper Vodka in December 2025, the brand is set to capitalize on the demand for spicy, flavored cocktails with this launch. The Stoli Halapeño Pepper Vodka will be a fiery new expression that will spice things up in your cocktail and here’s all that you need to know!
Stoli’s origins trace back to 1938, when the first original recipe was crafted. Gaining popularity over the years, Stoli began with its bottling in Latvia, a country in Northern Europe, at the historical Latvijas Balsams in Riga, the capital city in 1954. Stoli continues to carry its bottling process here even today.
As the 1960s approached, Stoli ventured into the flavored vodka category. It became one of the pioneers in the flavored vodka category worldwide at a time when the category was fairly new. In 1996, 30 years later after launching the first bottled flavored vodka, the brand launched six new flavors – vanilla, peach, raspberry, coffee, cinnamon, and strawberry. The brand has remained a pioneer in the ultra-premium and flavored vodka market, with Stoli undergoing a major design refresh somewhere in 2023/2024.
Flavored cocktails, spicy cocktails in particular, are gaining popularity among new age consumers who are experimenting with their cocktails and liquor choices. At such a time, Stoli has struck a genius move by capitalizing on the ‘spicy’ cocktail craze.
The brand has created its Stoli Halapeño Pepper Vodka keeping the Bloody Mary cocktail as its inspiration. Spicy, tangy, and full of rich flavors, the Bloody Mary is distinct and makes for a refreshing party drink.
The Halapeño Pepper Vodka has also been crafted to cater to bartenders seeking distinctive, flavorful, and cocktail-forward spirits. This launch highlights Stoli’s continuous efforts to innovate within the flavored vodka category.
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The Stoli Halapeño Pepper Vodka is the first Stoli vodka to be produced and bottled in Louisiana, United States of America, at Stoli Group-owned Louisiana Spirits. As the first Stoli vodka to be produced in the state of Louisiana, the brand is drawing inspiration from the region’s celebrated food culture and its love for warm, robust, and spice-forward flavors. The vodka has been crafted to reflect the essence of Louisiana’s distinct food culture in every sip.
Stoli has positioned their Halapeño Pepper Vodka as more than just a standard flavored vodka. This vodka guarantees a balanced, accessible heat that has been engineered for high mixability in cocktails. The flavored vodka has been made with a natural grain base.
It has been subject to an advanced filtration process, including charcoal filtration and a final polish. The result is a smooth, decadent, and high-quality vodka that packs a spicy punch in each sip. The spicy vodka has been targeted towards consumers looking to elevate their drinking experience with a kick of spice.
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Stoli Halapeño Pepper Vodka will be rolled out globally, with one-liter bottles being available in the USA whereas 700 ml and 500 ml formats being available internationally.
Marina Troyanovskaya, Chief Marketing Officer at Stoli Group, commented, “With demand for spicy cocktails rising and brunch culture continuing to grow, Stoli Halapeño Pepper was developed specifically to be the definitive spicy vodka for a next-level Bloody Mary.”
To support its launch, the company has partnered with American cocktail mixer brand Mr & Mrs T to execute a series of promotional initiatives. These include offering value-added packs and engaging in social storytelling focused on the Halapeño Bloody Mary, Stoli’s signature cocktail.
Beginning in January 2026, consumers in the USA can get their hands on sets of Stoli Halapeño Pepper Vodka and Mr & Mrs T Original Bloody Mary Mix.
Spicy cocktails are having their ‘main character’ moment, so if you too feel like living out your main character dreams, this is your cue to concoct a spicy cocktail. While there is no official confirmation about Stoli Halapeño Pepper Vodka’s launch in India, it is no doubt that flavored vodka is definitely seeing a rise in popularity. Whether you like your vodka with a hint of sweetness or a spicy kick, this is the time to experiment, play around, and take a detour from your standard vodka.
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