‘The Indian Edit,’ New Whisky By Allied Blenders & Distillers Launches In India

Whisky lovers! There is a new whisky in town! Allied Blenders & Distillers (ABD) has launched their brand-new ‘The Indian Edit’. It is a new premium whisky that is focused on catering to contemporary Indian consumers and the domestic Indian spirits market. It is a blend of grain spirits and Indian malt that has been blended with Scotch malts. The flavor is a delicate combination of notes ranging from vanilla and caramel to gentle oak, with a rich profile and a long finish.

‘The Indian Edit,’ New Whisky By Allied Blenders & Distillers

Speaking on the launch, Amar Sinha, Managing Director, ABD, says. “India's spirits industry is at an inflection point, and premium whisky sits right at the centre of it. Consumers today are moving beyond scale and price, seeking quality, distinctiveness and a more evolved drinking experience, and this shift is only accelerating. The Indian Edit is a strong articulation of where we see this category going, reflecting our belief and reinforcing ABD's ambition to lead rather than simply participate in India's premiumisation journey as it begins to unfold. We look forward to being an integral part of this next phase of growth."

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Where Can You Get It And How Much Does It Cost?

As of now, The Indian Edit will be available in the Indian states of Uttar Pradesh, Maharashtra, Haryana, Punjab, Chandigarh, Rajasthan, Goa, Telangana, West Bengal, and regions like Daman and Delhi. ABD also has plans for further expansion in the coming months.

This super-premium whisky will be available in sizes 180 ml, 500 ml, and 750 ml. If reports are to go by, the prices for Maharashtra have been revealed. For a bottle of 750 ml of The Indian Edit, buyers will have to pay INR 1,550. The prices vary by region, so the whisky may be priced differently in other parts of the country.

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Summing Up

The launch of ‘The Indian Edit’ shows that the demand for premium spirits in India is still growing. Consumers are increasingly leaning towards unique spirit flavors and experiences and away from prices and cost-effectiveness. The Indian Edit has been described as a super-premium spirit and is even considered on par with Blender’s Pride.