Seoulmate Soju Debuts In Maharashtra; See Flavors, Price And More

Nuvola Spirits Pvt. Ltd., which is an Indian craft beverage startup backed by United Spirits of Diageo India, has officially launched Seoulmate Soju in Maharashtra. This expansion of its presence into Mumbai's vibrant nightlife scene comes on the heels of Diageo India’s strategic investment in Nuvola Spirits. The investment, which was aimed at scaling premium, globally inspired lower-ABV craft offerings for urban Indian consumers, solidifies Nuvola Spirits's position in India's fast-expanding flavored and low-ABV spirit segment. From flavors to price, here are all the details.

Seoulmate Soju In Maharashtra: Flavors & Prices

In Maharashtra, Seoulmate Soju is being served in bottles sized 375 ml with an ABV of 15.5 percent, which is quite low and sessionable. It is also being priced quite affordably, at just INR 650. This rate will remain consistent across bars, restaurants, and other retail outlets. 

This Korean-inspired soju is crafted using a clean, smooth, and consistent premium rice distillate base, giving it a premium mouthfeel. The flavor portfolio isn’t any less impressive. It spans refreshing, tropical, nostalgic, and bold taste spectrums and is perfect for every occasion, be it casual sipping, shot rituals, or cocktail experimentation.

Soju enthusiasts in Maharashtra will find a total of six modern flavors. These are Strawberry Mint, Pink Guava Chilli, Cola Vanilla, Watermelon Bubblegum, Black Grape, and Peach Iced Tea.

Also Read: Why Do Koreans Shake And Tap A Bottle Of Soju Before Drinking It? The Tradition Explained

What The Leadership Said About Maharashtra Debut

Aakriti Kochhar Sachdeva, who is the co-founder of Nuvola Spirits, said the following about the debut of Seoulmate Soju in Maharashtra: “Seoulmate Soju reflects our vision of making global drinking cultures accessible and relevant to Indian consumers. With its approachable profile and bold flavours, it's designed to transform how young India experiences social drinking, and Mumbai's vibrant nightlife scene is the perfect stage for that.”

Also Read: What Should You Drink In Seoul Besides Soju? 7 Korean Alcohols To Try

Summing Up

The debut of Seoulmate Soju in Maharashtra marks quite a strategic expansion of Nuvola Spirits. Whether it will launch in other parts of the country, apart from the ones it’s already launched in, remains to be seen. The growing demand for Korean products has certainly played a role in the growing demand for Soju in India.